PRODUCTS PACKAGING IS SOMETIMES MORE IMPORTANT THAN THE PRODUCT

Sometimes packaging is so important that producers spend huge sums of money in order to lure consumers to buy the products. It’s a very important marketing strategy to glamorize products as to attraction the attention of consumers. Consumers are known to judge and choose products going by the attractiveness of their packaging. First time buyers who are not loyal to any brand or product, will entirely depend on the attractiveness products to making buying choices. So, it’s of utmost importance to have attractive packaging more so if you’re launching a new product. Think about the following when designing your packaging:

Product promotion- Promoting a product is a very tough process, but creative packaging could make the whole promotion thing a lot easier. Imagine a striking product on the shelf of a supermarket, many consumers will definitely want to have a closer and probably try it. Striking packages arouse the desire of the consumer to try the product and play with their imagination as to the qualities of your product. Therefore, good packaging is a sure selling point and goes a long way in helping a producer open new territories.

Product differentiation- In the world of today where several goods have very similar aspects and characteristics, a producer therefore needs something salient to differentiate his/her product from that from a rival. This salient feature is the packaging. It should carry its own messages and values so as to captive the consumers and help inform their buying preference. Consider every possible opportunity to attract consumers’ attention, thus you need to be very creative with your packaging.

Helps you create a niche- Many producers are trying to create a niche for the products by winning over consumers from their rival. The best way to go about this is to give meaning to your product by giving it the most glamorous and stylish packaging you possibly can. Remember the meaning you give to your product is such a powerful marketing tool that often consumers forget about the product and dwell on the package to make their buying choice.

Helps position your product in the market- With the oversupply of products in retail stores and malls, product positioning strategies could make all the difference if you’re to achieve high sales volumes. Always aspire to create a buoyant gap between your products and those of your rivals, make the packaging a key element in encouraging people to purchase. Make the product stand out in a pack of related products. Use proper coloring and package designs to out-shine and out-smart your rivals’ products.

Spurs marketing confidence- Properly packaged products tend to give their promoters confidence in approaching consumers. This confidence spurs marketing vigor in the products’ promoters. Also, it’s easy to produce very lively and catchy adverts for strikingly packaged products. A promoter’s work is made easier as the consumers will be naturally drawn to the attractive package, thus all he/she has to do is convince the consumer to buy by explaining the products’ salient features.